Growth Marketing Manager
As a Growth Marketing Manager at Charta Health, you will drive demand generation by optimizing multi-channel marketing strategies, enhancing brand visibility, and collaborating on high-impact campaigns to expand our reach in the healthcare industry.
About Charta Health
At Charta, we're pioneering a transformative approach to healthcare administration and patient care through the power of generative AI. Our mission is to revolutionize this critical yet often cumbersome aspect of healthcare, empowering doctors, nurses, and medical billers with tools that elevate their efficiency by leaps and bounds. Our innovative AI technology enables these professionals to operate at an astounding 10x to 100x more efficiently, while significantly reducing operational costs to just 2% of the standard expense.
In an industry where the focus should rightly be on delivering critically needed care to patients, Charta steps in to ensure that healthcare providers are unburdened from the complexities of non-clinical operations. Our customized, cutting-edge solutions are designed to handle the intricacies of the revenue cycle, freeing up healthcare professionals to concentrate on what they do best – caring for patients.
Our vision at Charta is to create a seamless, efficient, and cost-effective healthcare administration process that is invisible yet indispensable. By entrusting us with the operational challenges, healthcare providers can redirect their resources and attention towards patient-centric services, secure in the knowledge that their administrative needs are expertly managed. Join us in our journey to redefine healthcare billing, improve patient care, and be a part of a team that's making a tangible difference in the world of healthcare.
About the Role
As Growth Marketing Manager at Charta Health, you will be at the forefront of expanding our brand presence, driving demand generation, and optimizing our digital marketing efforts. Reporting directly to the CEO, you will own and execute growth initiatives across multiple channels, including SEO, paid media, and LinkedIn, while ensuring cohesive messaging through collaboration with our PR firm.
You will play a critical role in scaling Charta Health’s marketing strategy, working cross-functionally to enhance brand awareness, optimize conversion funnels, and drive measurable business growth.
Specifically, you will:
- Develop and execute SEO strategies to improve organic traffic and visibility for Charta Health’s digital presence.
- Evaluate, test, and optimize marketing channels (organic and paid) to determine the most effective mix for demand generation.
- Oversee and refine Webflow website updates, ensuring seamless UX, strong conversion paths, and brand consistency (Webflow experience is a plus).
- Work alongside our PR firm to create and implement a LinkedIn content and engagement strategy, aligning with broader marketing initiatives.
- Leverage HubSpot for lead nurturing, segmentation, and campaign automation (HubSpot experience is a plus).
- Analyze key performance metrics (CTR, ROAS, CAC, LTV) and iterate on strategies to achieve + report on continuous growth.
About You
- 5+ years of experience in growth marketing, demand generation, or digital marketing, preferably in healthcare tech, SaaS, or B2B industries.
- Strong knowledge of SEO strategies, conversion rate optimization, and multi-channel marketing.
- Experience evaluating and optimizing paid and organic channels to drive demand.
- Familiarity with LinkedIn content strategy and execution.
- Strong analytical mindset, with the ability to translate data into actionable insights and reports.
- Self-starter with an entrepreneurial mindset, capable of driving initiatives independently.
- Plus: Experience managing Webflow websites, with a keen eye for UX and performance.
- Plus: Proficiency in HubSpot for CRM, email marketing, and lead scoring.
What We Offer
- Competitive salary and comprehensive benefits package, including health insurance, dental insurance, vision insurance, life insurance, and more
- Team dinners and snacks in the office to keep you at your best
- Growth opportunities in a fast-paced, innovative tech startup
- Ongoing professional development and access to cutting-edge AI and healthcare tools
- Wellness & learning stipends so you can invest in both your health and personal growth
- Lively in-person (5 days per week) work culture at our headquarters in downtown San Francisco
- $100,000 - $160,000 USD, based on experience + Equity + Benefits
Our Commitment to Diversity
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.